What began as India’s first-ever Cable Advertising Agency, UPDATE has grown to become the only All-India Advertising Concessionaire for a large number of MSO, serving over 10.7 crore households, spanning across 2192 Class I, II and III towns.
We have transformed the business with a strong, professional workforce of more than 100 personnel in our dedicated offices across Mumbai, Delhi, Bangalore and Kolkata,as well as our representatives across the country.
Renowned for innovative solutions in Cable advertising, UPDATE has made Cable Regional the media choice for corporates pan-India and has now introduced services in Rural towns with a population of below 1 lakh.
Our reputation precedes us as the only agency truly capable of handling an all-India cable campaign, as all the releases are direct and not through sub-agents, with a considerable price advantage for advertisers. Our infrastructure ensures seamless activity across markets against a single RO. Economies of scale ensure the lowest cost on HSM and National packages.