The Co-Founder & MD of the UPDATE Group, Mr. Sharad Alwe is a veteran of the Media Industry. His creative skills go hand in hand with his experience in Marketing, Finance, Operations, Project Management, Research & Consultation and Production.
Strategically increasing our advertiser base and consistently explore newer avenues for a better tomorrow.
Journey with UPDATE
A true-blue entrepreneur with the knack of converging ideas into productive business models.
The seed of UPDATE group was sowed in his mind via a small Brand Equity article in the year 1991, which showcased the immense potential of so-called unknown or disorganized “Cable industry”.
The journey was going to be full of excitement & thrills and he relished the same with a promise of never looking back .
Started in the early 90s, he along with his partner decided to monetize the local retail advertising business on Regional cable through a unique venture: UPDATE Advertising & Marketing (P) Ltd.
They set up India’s first Cable Advertising agency when Cable was in infant stage in the whole country, so-called “Black Box” for advertisers.
Under UPDATE group initiatives he pioneered a lot of industry benchmarks like OTS, Channel distribution, Fibre to Home technology, etc..
To Outsmart than to Outshout