OUR DIRECTORS

SHARAD ALWE

Background

The Co-Founder & MD of the UPDATE Group, Mr. Sharad Alwe is a veteran of the Media Industry. His creative skills go hand in hand with his experience in Marketing, Finance, Operations, Project Management, Research & Consultation and Production.

Mission

Strategically increasing our advertiser base and consistently explore newer avenues for a better tomorrow.

Journey with UPDATE

A true-blue entrepreneur with the knack of converging ideas into productive business models.
The seed of UPDATE group was sowed in his mind via a small Brand Equity article in the year 1991, which showcased the immense potential of so-called unknown or disorganized “Cable industry”.
The journey was going to be full of excitement & thrills and he relished the same with a promise of never looking back .
Started in the early 90s, he along with his partner decided to monetize the local retail advertising business on Regional cable through a unique venture: UPDATE Advertising & Marketing (P) Ltd.
They set up India’s first Cable Advertising agency when Cable was in infant stage in the whole country, so-called “Black Box” for advertisers.
Under UPDATE group initiatives he pioneered a lot of industry benchmarks like OTS, Channel distribution, Fibre to Home technology, etc..

Vision

To Outsmart than to Outshout

HARVINDER SINGH BINDRA

Background

The Co-Founder & MD of the UPDATE Group, Mr. Harvinder Singh Bindra aka “Vindi”, fondly called within the media circuit has been the backbone of UPDATE’s success. His skill set in Operations Management, Project Management,  Crisis Management, Networking has led to UPDATE reaching new heights in this journey.
He spearheaded and was instrumental in commissioning Mumbai’s First and Asia’s largest CATV Head-end for Indus Ind Media & Communication .
A seasoned CATV professional who specialized in building and expanding networks and also building world-class Fiber Optic Networks which are truly scale-able .

Mission

To enhance credibility by building trust & maximizing transparency.

Journey with UPDATE

A true-blue entrepreneur with the knack of converging ideas into productive business models .
The journey was going to be full of excitement & thrills and he relished the same with a promise of never looking back
Started in the early 90s, he along with his partner decided to monetize the local retail Advertising business on Regional cable through a unique venture: UPDATE Advertising & Marketing (P) Ltd.
They set up India’s first Cable Advertising agency when Cable was in infant stage in the whole country, so-called “Black Box” for advertisers .
Under UPDATE group initiatives he pioneered a lot of industry benchmarks like OTS, Channel distribution, Fibre to Home technology, etc..
He along with his team, manage ~300 MSOs in the country to ensure the brand communication reaches to consumer homes seamlessly.

Vision

Learn, Un-Learn & Relearn

THE DYNAMIC DUO

Sharad Alwe and Harvinder Singh Bindra, these childhood buddies or brothers have set an example for those who ‘dare to dream big.’ And with 25 years of media experience, these media veterans surely  know how to keep up with the pace of the ever-growing media industry.

They brought trust and sanity to Cable by pioneering ‘Measurement & Monitoring’ through Third Party (TAM) and Real-Time Cable monitoring.