TIME TO GET UPGRADED TO UPDATE PRIME

New Era of DIGITAL STB Advertising

BIGGEST INDIAN TV REVOLUTION :

SHIFT FROM ANALOGUE TO DAS

In pursuit of digitizing India

  • 1
    Phase I
    4 metros Deadline date:-
    31st Oct, 2012
  • 2
    Phase II
    38 cities, 15 states Deadline date:- 31st March, 2013
  • 3
    Phase III
    All remaining Urban areas Deadline date:- 31st March, 2016
  • 4
    Phase IV
    Rest of India Deadline date:-
    31st March, 2017

1ST APRIL, 2017 :

RESURGENCE OF INDIAN TV HOMES

0
TV owning HH
0
(119mn) : Market share Non-DTH HH
(Wired STB)
0
(64mn) : Market share All DTH HH
(Private & DD FreeDish) EMERGENCE OF UPDATE PRIME

EMERGENCE OF UPDATE PRIME

Post Digitisation, Wired Digital STB penetration (65%) was the highest among the Indian TV homes This dominance of Wired Digital STB homes opened the newer avenues of Advertising, and thus, UPDATE PRIME as born. Under UPDATE PRIME, we identified two of the most PRIME assets for brand-consumer connect on this platform .

BOOT-UP SCREENEPG (ELECTRONIC PROGRAMMING GUIDE)

BOOT UP SCREEN

“First Impression, Long Lasting Impression”

Guaranteed visibility and exposure.
100% screen presence.
First thing visible after STB is turned on
Can’t be skipped (Remote is Defunct)
7 seconds of Undivided attention
200+times everyday channel surfing
High Frequency
No channel restriction
Multiple brand communication

EPG

“More Channel Surfing, Better Brand Exposure”

BOOT UP SCREEN

“First Impression, Long Lasting Impression”

Guaranteed visibility and exposure. 100% screen presence.
First thing visible after STB is turned on
Can’t be skipped (Remote is Defunct)
7 seconds of Undivided attention

EPG

“More Channel Surfing, Better Brand Exposure”

Channel Agnostic
High Frequency
No channel restriction
Multiple brand communication
1